Where to buy pink clothes for boys, 1927
This article appeared in the November 14, 1927 issue of Time magazine.
“The Idea: Pink for a boy.
The Motive: To distinguish him from a girl.
The Story: In Belgium, Princess Astrid, consort of the Crown Prince, gave birth a fortnight ago to a 7-lb. daughter. Said despatches: "The cradle . . . had been optimistically oufitted in pink, the color for boys, that for a girl being blue."*
*In Catholic countries (France, Belgium, Spain, etc.) blue (the Virgin's color) is used for girls and pink for boys.”
The reporter surveyed leading stores that sold baby equipment. Here are the results (I reformatted the information and color coded it.)
Preferred colors for boy and girls in major US cities (graphic by Jo Paoletti)